Overbuilt Leakproof Insulated Soft Cooler Bag

The New Wave Soft Cooler - Tested by Athletes, Proven by Time

Capacity - 20 Cans Plus Ice: The New Wave Soft Cooler boasts a 20-can capacity with ample room for ice. This ultimate outdoor cooler is crafted from puncture-resistant material and features an easy-to-clean liner, making post-adventure cleanup a breeze.

Leak-Proof (Welded) Zipper: Coolers like this put other options to shame. With our unique welded zipper, our coolers are 100% water and leak-proof. Competitors offer floppy, collapsible bags that merely happen to hold ice - upgrade your cooler game to the professional level.

Dense Insulation: You'll never be left with a wet, messy interior. Wrapped in a heavy-duty vinyl shell, this cooler is stronger than any other soft-sided option. With up to 2 inches of closed-cell foam, it has the insulation to keep your drinks icy cold. Plus, it includes a built-in outside dry pocket.

Overbuilt, Not Overpriced: We see no reason to create products our customers can't afford. We've overbuilt this cooler to ensure it lasts a lifetime. Compare our 20-can cooler to any of our exorbitantly priced competitors, and you'll instantly recognize the unbeatable value.

The New Wave Guarantee: If you encounter any issues with your product, let us know, and we'll do everything in our power to make it right.

New Wave Swim Cap - Hyper Visible in the Roughest Waters

The New Wave Swim Cap, available in four fluorescent colors - Fluo Green, Orange, Pink, and Yellow - allows your head to "Be Bright & Be Seen" even in the most challenging open-water conditions. Mix and match these vibrant caps with your favorite New Wave Swim Buoys and Bubbles for maximum color coordination.

Tested by Triathletes: Whether training indoors or in open water, this cap is designed to contour comfortably to your head, significantly reducing drag. It also helps swimgoggles fit better without hair getting in the way.

No Pull, No Ripped Out Hair: Silicone swim caps are more durable, softer, and more comfortable than latex. The smooth, wrinkle-free outer surface reduces drag, and the breathable material prevents overheating while drying faster than latex.

Perfect for the Whole Family: Unlike latex caps that pull or stick to hair, thick silicone won't do either. It provides a tight fit without being uncomfortable, making it an ideal choice for swimmers of all ages and hair types.

The New Wave Swim Buoy - Trusted Companion for Open Water Swimmers

The Original New Wave Swim Buoy is a lightweight, inflatable float used by swimmers and triathletes in open water. Available in four bright colors - Neon Green, Yellow, Pink, and Orange - it provides excellent visibility around boats and other watercraft.

Attached to the waist with a nylon web belt, the New Wave Swim Buoy can be pulled behind the swimmer and used to float or rest. It also features a compartment separate from the inflation chamber for storing personal items like snacks, wallets, keys, spare goggles, and more.

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